The major networks sell most of their advertising at annual Upfront Events, where the upcoming season’s programming is revealed. ABC Networks recruited R/GA to suggest improvements — the first time they’d ever engaged an outside agency for the Upfronts presentation.

We developed the theme for the event: Multiplied by ABC, and helped institute best practices for how the presentation was built, structured, designed and presented.

MY ROLE

Associate Creative Director

COLLABORATORS

Daniel Markham
Christian Behrendt
Leif Abraham
Brett Ruiz
and many more