Structured investments can be difficult to understand for potential investors, which created an opportunity for Goldman Sachs. If they could help educate broker-dealers on their effectiveness, they could encourage more sales and grow that market.

We created a video series where a character named Simon explored the world of structured investments, providing high-level education, and demonstrating exactly how they work in a highly-simplified rendering of their digital platform. I developed the overarching concept for our approach and directed many of the videos.

The video series was awarded Gold in B2B Digital Media by the Financial Communications Society.

MY ROLE

Creative Director

COLLABORATORS

Wing Luo
Chase Smith
Mark Voelpel
Byron Stanford
Pla Poome
and many more