Magic Leap’s L.E.A.P. Conference

Structuring the narrative for LeapCon, Magic Leap’s first public event

  • L.E.A.P. stands for Learn, Engage, Accelerate, Program, and that was the goal for the first public event from mixed reality pioneer Magic Leap. The event launched their latest mixed reality headset and helped the public understand the promise and potential for an entirely new type of technology.

    The program included demonstrations, multiple presentations from company leadership, panel discussions, guest features including Andy Serkis and Robin Hunicke, and partner presentations from AT&T, Unity, Wayfair, Trimble, Wacom, etc.

    Working at their headquarters in Florida, I helped the presenters structure their narrative, storyboard their presentations, and work with R/GA’s team to design and execute the event.

    MY ROLE

    Creative Director


    COLLABORATORS

    James Temple
    Jocelyn Birsch
    Amy Power
    Bria Benjamin
    and many more


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