Re/Wire Health Studio
Building the future of consumer healthcare with GSK / Haleon
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GSK is one of the world’s largest pharmaceutical and healthcare companies. The consumer healthcare division (spun off and rebranded as Haleon in 2022) focuses on everyday health improvements that make life better for people. We worked with Haleon NEXT to found the Re/Wire Health Studio to help support startups building the next generation of oral care, women’s health care, and mental resilience solutions.
Based in London, the studio sponsored 18 startups over three program cycles. I led the creation of the studio brand and the creative work with the studio startups.
MY ROLE
Creative Director
COLLABORATORSCraig Poplar
Lisa Ritchie
Noreen Brar
Vidur Raswant
Jen Garcia
and many more
STARTUP
Bristle
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The oral microbiome — the billions of microscopic bacteria and other organisms that live in our mouths —have an outsize influence on the health of our teeth, gums, and our bodies overall. Bristle analyzes the oral microbiome via salivary testing to help patients understand and monitor their risk for cavities, periodontal disease, and more.
Our team led an extensive experience audit and redesign of the company’s digital platform and helped them pitch a larger and more impactful story.
STARTUP
Kwit
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Kwit is one of the most successful smoking cessation applications in Europe, using cognitive behavioral therapy to help people conquer their addition to smoking.
Our team helped them rethink and broaden their company story and redesign the company’s brand identity in step with the company’s digital-first approach.
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