The Samsung Unpacked event marked the first time the company launched devices in three global markets at the same time simultaneously, with presentations in Asia, Berlin, and New York City.

I directed the launch presentation at the New York event, working with an incredible team of creatives to bring it to life. This was the first event held in the 837 flagship store and interactive playground. We unveiled the Galaxy Note 4, Galaxy Note Edge, the Gear VR, and more to the audience, who were invited to trial each device afterwards in the demo area.

MY ROLE

Creative Director

COLLABORATORS

Roberto Fara
Helder Santo
ChiungHui Chiu
Erica Jensen
and many more