Google Wallet Launch / Watch This Space / Big Tent
Creating three live experiences in the US & Canada with Google
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At R/GA, our newly formed events team collaborated with Google to create and execute three huge public-facing events in quick succession.
Google Wallet was launched at a press event in New York City, incorporating a custom-built staging area, projection-mapping, live testimonials, and on-site demonstrations.
At Watch This Space in Toronto, we helped Google Canada promote display advertising by creating the Displayground at the Glass Factory, mixing experiential play and information in equal parts.
And at Big Tent NYC, we helped create powerful and thought-provoking presentations, interesting live activations, and a rooftop party with Cirque du Soleil.
MY ROLE
Associate Creative Director
COLLABORATORSBrian Schultz
Elizabeth Valleau
Gabe Banner
Brett Ruiz
and many more