R/GA Accelerator: NY / UK
Reinventing how agencies work with startups
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The first R/GA Ventures accelerators focused on connected devices, IoT hardware, and retail innovations These programs helped establish a new model for how agencies work with startups.
Central to this model was investing Creative Capital: hands-on work from custom-built teams that addresses a company’s most pressing needs quickly and effectively.
As one of the earliest members of the R/GA Ventures team, I helped establish parts of this model, directed each program’s demo events, created interactive and video content, and worked on-site with each founder on their company story. Projects from these programs received many awards including multiple Cannes Gold Lions.
Among the four cohorts were multiple companies that exited and two unicorns: Latch and Owlet.
MY ROLE
Creative Director
COLLABORATORSJonathan Bradley
Liz David
Oriana Gaeta
Chuck Ilogu
Pla Poome
and many more
STARTUP
Mimica
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Mimica Touch is a food spoilage indicator that uses chemistry to accurately display the freshness of food. Inside Mimica’s label is a gel that degrades at the same rate as the food or drink inside the packaging, reacting along the way to changing temperatures and more. The consumer can simply touch the label and know whether its fresh or not. This increases the shelf life of products and can dramatically reduce food waste.
We helped the company design a universal label that could be affixed to any type of food packaging.
I was honored to co-present this work at Cannes alongside the founder in 2019, when the company won a Product Innovation Lion.
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