To celebrate the launch of their Paris collection and their debut of online shopping in the United States, we worked with H&M to create a pop-up boutique in the middle of New York’s trendiest neighborhood. The boutique allowed guests to try on the latest clothes in an open-air space, then strike a pose and share their fashion photos with the world.

Our team developed the concept, designed the space, and managed the execution over three days.

MY ROLE

Associate Creative Director

COLLABORATORS

Daniel Markham
Brett Ruiz
Paul Boschi
Michael Hernandez
and many more